As a part of the Shop Phase of the customer journey, our team owns the PDP experience. One of the large initiatives of the year was to reimagine the PDP and improve the way customers shop for products on bestbuy.com. I was the primary designer leading the redesign of our Product Details Page (PDP) for our simple products use case. 

I worked with a group of designers on my team, as well as with multiple cross-functional teams including product managers, a team of engineers, and other teams who have ownership of components of the page such as pricing, fulfillment, and attach.

Overview

Problem

Due to the large assortment of products, it becomes a challenge to create a PDP that cans serve the needs of every customer.