Initial Research:

I conducted research to find out more about what obstacles beauty professionals were running into that prevented them from creating a website for their business. 

KEY TAKEAWAYS:
1. Beauty professionals said they "just didn't know where to start" and getting started was overwhelming. 

2. Some felt that they knew a website would be more professional but they were getting enough clients to be comfortable through marketing on Instagram.

3. Majority felt they weren't tech "savvy" enough.